---
title: What are subscription anchor dates?
description: Anchor dates are an optional add-on to Selling Plans that set a day on which billing interval calculations should be made and schedule specific product ship dates.
---

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# What are subscription anchor dates?

## Anchor dates are an optional add-on to Selling Plans that set a day on which billing interval calculations should be made and schedule specific product ship dates.

The most common use-case for  anchor dates is when a store wants to release subscription boxes on a specific day. As an example, say a store releases seasonal subscription drop:  ‘Autumn’ product on October 1st, etc. These dates are always fixed regardless of when the previous subscription product was delivered.

In your [Selling Plans](https://help.smartrr.com/how-do-i-set-up-product-selling-pans), you will see an option to add an Anchor:

![](https://lh4.googleusercontent.com/colSsBWaQCO7t9c0yjkn1yN63BPXkCQQpF1akq647dLYLEE_D6jsdEjG7TehqxPqtg6zbPGF_mbZbzKXP4GPWB7reeNj5znxKYr_flytZAWDELmEEkPnRmCsb6QYdGBssvfHrJ2c)

You can select your anchor day to be a specific Week Day (ex. Monday), Month Day (ex. 15th), or Year Day (ex. July 30th).

If you select a Week Day or Month Day option, you will also be presented with the option to add an optional Cutoff Day and determine subscription behavior Pre-Anchor: 

 

![](https://lh3.googleusercontent.com/0O-cLrFM3mPOGtkf8RUzZ0ridO9KTDIRzNkGAsD2oB8A3iJv9ZXg1s_XM3qk4FGw2YRrzFTz1I22L4lg-biYV1-r0UZ4Ar2dbiaZPcY0bKO74on1RVlKlaLAur6UzJ7k319jPYfM)

 

Cutoff day is how many days in advance of the delivery anchor the order would need to be placed in order to qualify for the next delivery cycle. Pre-Anchor Behavior is the possible fulfillment of the first order when placed within the cutoff. ASAP means orders placed inside a cutoff can be fulfilled or delivered by the next anchor. NEXT means orders placed inside a cutoff can be fulfilled or delivered at the following anchor. 

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